Facebook Social Media Strategist - Organic Marketing (f/m/d)

As the world’s favorite travel community, we are growing quickly and always looking for talented, dedicated and highly motivated individuals, as our success depends on our employees' competence, drive and motivation. 

Your mission is to command the global direction and keep every ship in all our markets in the Facebook fleet on the same strategy. Using data and shifting market currents to make sure our organic growth never hits a calm, but keeps sailing fast and true.

Lead Channel Strategy Development

• Define and own the overarching Facebook strategy across all markets, ensuring alignment with the markets

• Translate business objectives into actionable OKR’s and initiatives

• Be on top of the platform trends, new features, and constantly testing new growth hacks/ideas. 

• Set global channel KPIs with the data and analytics teams; ensure markets are aligned and can check reports correctly. 

• Translate data insights into channel-level recommendations.

Cross-Market Alignment & Strategic Facilitation

• Act as the central owner of Facebook, establishing guidelines, and best practices 

• for consistent execution across markets

• Ensure brand consistency while enabling market-level flexibility

• Serve as the single point of contact for all topics related to Facebook (Bugs, Flagging of content, Contacting support)

• Facilitate regular cross-market meetings to discuss performance, align on upcoming strategic decisions, share performance insights, and discuss platform updates. 

• Provide strategic reviews on Facebook with market social managers/leads to boost the performance and define next action items (monthly meetings)

• Encourage two-way knowledge sharing between global and market teams, improving scalability

• Provide strategic input into creative and copy direction for campaigns to ensure it supports channel and business objectives

• Evaluate and recommend platform innovations or third-party tools that can enhance channel performance.

• 3 or more years of experience with posting and driving organic reach on Facebook 

• Ability to lead in a matrix structure without disciplinary responsibilities

• Strong analytical skills - (Google Analytics; Excel, CSV, Lookerstudio)

• Knowledge of known tools for social media is an advantage (Meta Business Suite, Fanpagekarma)

• High Social Media affinity and interest

• Excellent communication skills and a true team player

• Proactive and hands-on attitude, high problem-solving skills

• Very good English skills in written and spoken 

• Flexible working hours and a remote first company (with the freedom to work abroad for up to 181 days)

• A MacBook (also for private use) as well as any other needed equipment including a very lovely remote IT support

• 50€ for home office allowance per month

• 50€ tax free cash card per month

• Urban Sport Club Membership 

• Mental health impulse sessions and relaxation sessions

• 2 volunteering days for an organization

• Further training budget at your free disposition 

• Opportunity to join the pirates pension scheme 

• Save money with corporate discounts across brands like Adidas, LG, Bosch, Apple, and more

• Benefit from a number of advantages through the Travel Industry Card

• Visit our lovely office in Berlin Mitte as often as you want 

• Business summits and legendary team events

• A unique and open company culture, where sharing ideas is our lifeblood

• The opportunity to leave your footprint aboard the pirate ship